Wednesday, September 16, 2015

Week 10 EOC: What are the Benefits vs the Features?

The Cluck Wagon food truck will offer a variety of features, as well as benefits, as follows...

FEATURES
Portable meal in a sandwich
High Quality ingredients
Fresh - prepared to order
Gourmet recipes
Mobile delivery to you door/office

BENEFITS
Delicious lunch offerings - customers won't regret making the choice to eat Cluck Wagon, because the food is as delicious as the dine-in restaurant The customer could have gone to.

Customers don't have to make and/or bring their own lunch to work.

Time efficient - I won't have to waste my entire lunch hour on lunch - no need to waste time driving, parking, etc.

Convenience - I don't have to bother with figuring out where to go, then getting there and back.